Pop Smoke‘s family is showing Travis Scott some serious love for paying tribute to the late rapper through a fashion collection with Dior … and they want to work with him again for future projects.
Pop Smoke’s brother, Obasi Jackson, tells TMZ … the family is thankful Travis’ Cactus Jack brand made the first item in its Dior collection all about Pop, and he thinks it could be the start of a great partnership.
It’s a special moment for Pop’s family … he rapped about Dior and loved the brand, and often talked about leaving the country for the first time so he could check out Paris Fashion Week, where the collab was unveiled.
Pop’s bro says the family appreciated the final product, a t-shirt with Pop’s face on the front and lyrics from his popular “Dior” song on the back, but more than that … they sound inspired.
Obasi told us how Pop’s family wants to get more involved on the creative side moving forward.
Business deals aside, he says seeing Pop’s image on a Dior shirt is bringing up a lot of emotions … and the family’s just thankful for all the folks keeping his memory alive.