At Who What Wear, shopping is what we do. It’s what we’re good at. And if you’re currently reading this, we have a hunch that you appreciate all forms of retail therapy just as much as we do. We trust, then, that the term “Christmas shopping” isn’t going to make you break out into a cold sweat. So let’s cut to the chase: The festive season is coming—this we know. And it makes sense to start scouting out the perfect gifts for your nearest and dearest early. And one category that always goes down well is beauty products.