Who What Wear Podcast: Alexis Novak

Who What Wear Podcast: Alexis Novak


Welcome to The Who What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion-and-beauty world. Subscribe to The Who What Wear Podcast on Apple Podcasts and Spotify.

Alexis Novak, an archivist and the founder of Tab Vintage, has always loved fashion. “I taught mindfulness and yoga for a decade, and I’ve always had a soft spot for fashion,” Novak said. It wasn’t until Novak’s father was diagnosed with terminal cancer that she decided to take a leap of faith and launch Tab Vintage. “In 2019, my dad was diagnosed with terminal cancer, and through that process—experiencing that with him—he really emphasized how short life is and to really go after what I felt inspired to. … He continually told me, ‘I cannot believe this is it,'” Novak said. Five years later, Novak has made a name for herself sourcing rare designer vintage clothing for the likes of Hailey Bieber, Dua Lipa, and Megan Thee Stallion.