‘Bad Boys For Life’ So Good With $68M+; ‘Dolittle’ Still A Dud With $30M+ – Box Office Update

Movies

Sony’s Bad Boys for Lifea sequel 17 years in the waiting, previewed at 3,154 theaters last night making a great $6.36M. That amount for the R-rated film is bigger than American Sniper‘s $5.3M preview, which turned out to be the record opener over the 2015 MLK holiday with a 4-day of $107.2M.

Sony is seeing a $38M opening for Bad Boys for Life, but tracking yesterday raised their projections to $50M-$56M for the weekend ahead of the $40M+ figures we saw midweek. Other MLK previews that Bad Boys for Life beat include Ride Along which made $1.1M off 9PM previews back in 2014 and Ride Along 2 grossed $1.3M off 7PM showtimes. Ride Along is the second highest opener over the MLK holiday with $48.6M, while Ride Along 2 is 5th with $41M.

The Will Smith and Martin Lawrence re-team last night drew 39% African american, 33% Caucasian, 17% Hispanic, 4% Asian, and 7% others. Dominant crowds were 45% males 25+, 28% females 25+, 16% males under 25, and 10% females under 25 per Comscore/Screen Engine’s Posttrak. Previews began at 4PM.

Critics overall enjoyed the movie at 75% fresh on Rotten Tomatoes and Thursday night audience really liked what they saw giving the Adil and Bilall directed action film 4 1/2 stars and a 73% definite recommend.

Universal’s Dolittle previews began at 5PM yesterday with a very low $925K at 3,050 theaters. Pic expands to 4,155 locations today. The $175M production is expected to bomb this weekend with a $24M-$28M take. Exits for the Robert Downey Jr. were better among families who turned out at 43% on PostTrak with 4 1/2 stars from parents (17%) and 4 1/2 stars from kids under 12 (26%). General audiences at 57% stuck their tongues out at the taking animal movie giving it 2 1/2 stars.

Universal will fare better this weekend with the Amblin/New Republic production 1917 which led all movies in regular release last night with $3M, -10% from Wednesday, for a first wide week of $51.9M, running total of $54.6M with monies since its limited Christmas Day launch. With ten Oscar noms, the Sam Mendes WWI movie is expected to make around $27M in its second wide weekend over 4 days.

Please share this page!

Products You May Like

Articles You May Like

Hush Masterfully Blends Tension and Empowerment
No Time To Die Singer Billie Eilish Wants This Marvel Star To Be The Next James Bond
Brandi Carlile Named Record Store Day 2020 Ambassador
Power Star Joseph Sikora Responds to Series Finale Confusion
The Walking Dead: World Beyond Trailer Teases Exciting New CRM Location