Instagram/@avamax
Ava Max and Adidas have come together to present a new perfume ‘Vibes Dream Glaze’ that has been created by famous singer and songwriter. The new scent is composed of dark chocolate and hazelnut praline as the upper notes. This was the announcement made by the pop star herself which resulted in instant euphoria and an avalanche of positive comments from her die-hard fans. The musk prompting talk soon moved on to her next album and tour, where the audience is eager.
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What a dream, let’s not prolong the waiting any further. Ava Max is positively the one who sets the mood for the season indeed and is suggesting that the whole world should come along with the dream. The dream’s delivery? An Adidas perfume. But not just any perfume, but rather ‘Vibes Dream Glaze’ – which is an Eau de Parfum that is supposedly made up of dark chocolate and hazelnut praline. Dressing like a gourmet dessert? She has tagged the brand on her Instagram and used the hashtags #adidasfragrance and #createdwithadidas making it clear that this indeed is a collaboration.
In fact, the announcement was pretty much a classic influencer promotional post. But the reaction? That’s where the real story is. It seemed like the comment section turned into a public meeting discussing Ava Max’s career path. For sure, people are interested in the fragrance but they are really more interested in any news on new music and, the ultimate one, a tour.
One user immediately pointed out the future and suggested, “No more tours just music! ❤️ jk.” The “jk” is very important there, it hints at a playful demand wrapped in a joke. It’s a classic fan maneuver—revealing what they really want but softening it with a chuckle.
Nonetheless, the real commenter king was the one who posted a number of optimistic proclamations. This person did not just leave a comment; they wrote long paragraphs. “I think every avatar is hyped and so ready for whatever you’re secretly cooking up for us… I just feel like the wait is gonna be so worth it,” they said adding, “we wanna give you the time you need so you can be truly proud of what you’re making for us.” Now, that is very energetic and supportive vibe right there. But they were not done yet. In later comments, they nearly declare 2026 as the year of Ava Max: “I got a feeling 2026 is gonna bring us so much luck and sooo much new music from you and hopefully the tour too (finally).” Another person just shouted, “I CAN’T WAIT FOR 2026!! 🔥” It is clear that a large segment of her audience is waiting for the next musical era, whether patiently or impatiently.
The product did get some love even in the midst of all the career speculation. “Sooo curious about this fragrance 🤎😍 love you queen,” was the comment that perfectly captured the genuine and unpretentious interest in the collaboration. Another very practical fan opined, “Have the whole collection but I promise this one’s next ❤️🔥,” implying that Ava’s endorsement is extremely powerful. Then came the unequivocal confirmation: “I buy it because of you QUEEN 😍😍😍😍 YOU DONT KNOW HOW MUCH I LOVE U ❤️❤️❤️❤️❤️❤️”. That’s the power of making a personal connection with someone, which turns a fragrance launch into a personal quest.
Some users were more plain and location-oriented in their requests. “Please tour and come to Chicago,” was the demand from one user while another suggested, “Love you Ava 😍😍 we need to do a shoot in NYC!”. It is a sign that the global brand deal always has some fans from certain cities hoping for a chance to see their favorite artist live. Her upcoming headlining performance at a major festival shows she is returning to the stage.
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So, what do we learn from this? The release of the Ava Max’s Adidas fragrance has turned out to be a great success story as it has not stopped creating hype and intrigue. What is even more interesting is that it has transformed into a gathering place. It became the virtual world where not only her fans displayed excitement for the new perfume but also their powerful support of her artistic path. The perfume represents the present, a sweet and chocolatey now. But the comments are all about, as they are dreaming of, the future, stages, and albums not yet to come. It is an intriguing observation of how a very simple promotional post can simultaneously serve as the fanbase’s hope and dream thermometer. The vibe is dreamy but the expectation for the next thing is wide awake. She recently looked stunning, much like she did during a Venice photoshoot. The collaboration with Adidas brings to mind other iconic brand ambassadors, such as David Beckham, who also stars in memorable campaigns for the brand.