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Bryan “Birdman” Williams has given a new life to his track “Neva Broke Again” and has let the world know that it is now ready for listening on all the popular streaming services. The Cash Money Records co-founder has indeed opened the floodgates for the anticipated release which had previously forced the fans to look for the song on YouTube and SoundCloud. This action is a clear response to the audience’s request for an easier way to access the hit.
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Birdman’s casual Instagram post was a loud communication to his supporters. Just the statement “#OUTNOW all platforms” was enough to trigger the excitement of the Cash Money fans. The song, being promoted along with the official account of the record label and tags like #neva broke again, indicates a release for the tycoon. For an artist who has built up a music empire, it is only reasonable to let people have access to his music.
The online crowds were alert and their reaction came with relief. A comment that most closely mirrored audience feelings came from a user expressed the sentiments of many. “Bout fucking time i was tired of going on YouTube now i can put it in my playlists,” was their comment where they shared the felt emotion, followed by a whole lot of laughing emojis. This attitude is a reminder to us of a disgruntled modern listener who has to face ads or unofficial uploads to be able to listen to his favorite song.
The comment section also turned into a little tech support forum. A user, who suggested the use of a “YouTube downloader” as a way to get the song, was challenged by the original commenter who accused, “I know plenty people doing it! you gotta speak for yourself.” The defender was arguing that listeners should be allowed to use their music apps like Spotify and Apple Music for legitimate purposes. This is a minor exchange but it illustrates how music consumers interact nowadays.
The track received so much appreciation that the curtain was opened for the audience to express their relief in terms of logistics. The vibe in the comments section was overall positive and people started calling the song fire right away. One person in the audience made a statement: “If a nigga don’t fk with this song then fk that nigga!” That was one way of putting it, but it also showed the resolve and loyalty of the fanbase which is indeed characteristic of Birdman. The hard-hitting vibe of the song has, no doubt, been the factor through which Birdman has been attracting his audience for years.
A witty comment was another hotspot. “Artwork by yours truly,” a user humbly mentioned while bowing for the visual part of the release. It is a great reminder of the teamwork that is needed for every music release, from the beat to the cover art.
It is not just a song being added to the catalog. For Birdman, it is a gesture to the fans that he appreciates the most. He is a person who has been hearing the streets and the streams and the whole point about being the right of access is what he has learnt. Letting a song stay on YouTube for a while can really create a buzz, but subsequently, making it available on all platforms is the right way to treat fans. It is a classic power move of a veteran who is very skilled at reading the game.
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The reaction shows that even after all this time, the Birdman brand still attracts attention and evokes excitement. The digital campaign for ‘Neva Broke Again’ was effective as evidenced by the celebratory fire emojis and the sighs of relief over the freedom to add the song to playlists. Birdman still remains a key player in the music business and this release has only further underlined his influence. In a recent tribute to his mother, he declared himself Stunnaman. He also honored his mother Ms. Gladys with a heartfelt message. Beyond family, his business moves continue, as seen when he launched new Rich Gang merchandise. He has also publicly endorsed NBA YoungBoy as the real deal.