Instagram/@latto
Rapper Latto had a very nice and short but cute statement on her social media for her birthday, which prompted so many artists who performed along with her and also stars to congratulate her. The post of the ‘Big Energy’ singer turned out to be a place for collecting good wishes, and it was a confirmation of the artist’s major role in the music industry. The incident displayed the friendship and backing that her colleagues grant her underground even at a personal milestone.
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Latto’s birthday bash was not a lavish affair. She shared a pic with her and tagged it with, ‘Merry Birthday to me 🎁’. The playful twist to the conventional birthday message was just enough to get the digital partying started. And the reactions? They were instant and sparkling.
Very soon the comments became the who is who of the showbiz world. The singer who is also one of the people talked about in the comments, the Colombian-American artist Kali Uchis was the first one to send her a birthday wish where she said on Instagram: ‘Happy birthday may God continue to bless u beautiful ♥️’. The same sentiment was expressed by the model and social media star Rubi Rose who called Latto ‘a sexy lady’. The actress Storm Reid who was one of the first to comment said Latto is ‘the most gorgeous girl in the world,’ at the same time a comment that triggered the lively and weird sub-thread between other users.
Reid’s compliment was met with a user who commented, ‘this bissh a whole clown in my goofy ass closet with her man crying for me in my underwear 🩲 cheating the system 🥳🥳🥳🥳’. It was a turbulent and puzzling statement that stood in stark contrast to the flow of good wishes and was a random strange internet humor that somehow felt very right.
The good vibes were never-ending from the music world. Rising hip-hop stars Yung Miami from City Girls and her partner said, ‘Happy birthday big mama 🎂🎂’; a greeting which has already started a discussion regarding baby’s party. Mariah the Scientist was one of the guys on the interwebs who got the ‘Happyyyyyyyyyy birthday’ gift and the fans are now noticing that the two singers are roller skating buddies. The feeling of unity was so intense that one commented, as if watching from above, ‘You bring all the rap girlies together. They have no choice.’
Amidst the hearts and cakes, there were a few comments that were just plain hype. A user called Latto ‘PERFECTION, YOU ARE 1 OF 1’. Another one screamed, ‘YOU ATEEEEE HAPPY BIRTHDAY BIG MAMA I LOVE YOU MORE THAN YOU LOVE CHEETAH THONGS 😍🥳💗’. It was an quite specific and extremely funny tribute that only a real fan could come up with.
Latto is legally called Alyssa Michelle Stephens and she has emerged as a trendsetter in the hip-hop industry. Her journey has been from winning the reality TV talent show ‘The Rap Game’ to earning a Grammy nomination for her single ‘Seven’. The ‘Big Mama’ persona she has crafted for herself is both a brand and a nickname that connotes confidence and no-holds-barred success. This birthday celebration, though modest in her own showing, was a pronouncement of the community of supporters that she has greased around her brand. The celebration even brought to mind her recent McDonald’s craving that sparked an online frenzy.
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The entire communication was a vibrant, noisy, and loving online birthday party. It was not about the razzmatazz or a long caption written by the birthday girl herself. On the contrary, it was about the response—a massive tide of love from both co-workers and fans that filled the Empty Space. For an artist who is mainly recognized for her catchy lyrics and competitive nature, this day was a gentler look at her connections within the industry. It was a straightforward ‘merry birthday’ that turned into a loud and cheerful choir from her fellows. A suitable tribute to an artist who draws attention wherever she goes. Her collaborative spirit was also on display recently in the Cardi B snow edition remix. Beyond music, she has made moves in fashion, like her work to revive the iconic Apple Bottoms brand. She also brought her signature style to a new Magnum bottle release for D’USSÉ.