If you’re a person who’s into fashion in 2026 and you clicked into this story, there’s a good chance you’re into the The Row look. The minimalist, cool girl aesthetic The Row popularized is here to stay, and countless fashion people and celebrities (Kendall Jenner, Jennifer Lawrence, and Zoë Kravitz among them) who wear the brand constantly provide all the proof that’s needed to back that up. But we’re all well aware that The Row price points aren’t for the faint of heart. The good news is that you can still incorporate the signature look of the brand into your wardrobe without spending thousands, if you know where to shop and what to get.
Specifically, COS, Zara, and H&M’s inventories are chock-full of pieces that capture that highly coveted effortless minimalist aesthetic to a T. And now that we’ve entered a new year, the new arrivals have started rolling in. I combed through these three brands’ fresh selections and chose the top pieces to help you achieve The Row look at a much more digestible price point. Keep scrolling to shop them all before they inevitably sell out.
Zara
ZARA
Wool Blend Short Coat ZW Collection
Everything about it is perfect—from the funnel neck to the top stitching to the length.
ZARA
Pocket Knit Polo Shirt
Red is one of the few non-neutral colors you’ll often find at The Row.
ZARA
Long Wool Coat With High Neck
More elegant outfits, here you come.
ZARA
ZW Collection Wide Leg Pants
These cool pants get bonus points for having an elastic waistband.
ZARA
Maxi Split Leather Shopper Bag
When it comes to bags, no frills are needed.
ZARA
Asymmetric Hem Knit Jumper
The extra-long sleeves feel very The Row.
ZARA
Leather Ballet Flats With Appliqué
These remind me of The Row’s no-frills soft ballet flats that everyone wants.
ZARA
ZW Collection Barrel Corduroy Pants
ZARA
ZW Collection Draped Plaid Skirt
Plaid is one of the few prints you’ll find at The Row.
ZARA
Split Leather Loafers
This not-brown, not-tan color is so good.
COS
COS
Boiled Merino Wool Zip-Up Sweater
Currently in my cart, HBU?
COS
Pleated Wool-Blend Tulip Pants
No one will guess these aren’t designer.
Such an elevated take on an oversized button-down.
COS
Classic Leather Loafers
High quality, pared-down shoes such as these are a hallmark of The Row.
COS
Chunky Cashmere Mock-Neck Sweater
Get this cult-favorite sweater before it sells out once again.
COS
Structured Double-Faced Wool Jacket
An equally chic option for day or night.
COS
Nouveau Shoulder Bag – Leather
This is the perfect size for a shoulder bag, and the fact that it doesn’t have hardware makes it look especially pricey.
COS
Cropped Trench Coat Cape
Putting a fresh spin on a trench is a very The Row thing to do.
A leather pencil skirt is a minimalist wardrobe staple.
COS
Felted-Wool Bucket Hat
Low(ish) cost, high impact.
H&M
H&M
Oversized Wool Sweater
It’s all about the baby V this winter.
H&M
Suede Mary Jane Flats
A collarless coat adds instant elegance.
Every time H&M releases these perfectly slouchy pants in a new color, they sell out.
H&M
Short Jacket With Collar
A faux-fur jacket for the minimalist.
H&M
Defined-Waist Sleeveless Dress
You have to see how good the fit of this sweater is.
I kind of just want to buy it in every color.
The Row fans can’t resist a good funnelneck.
H&M
Viscose Drawstring Pants