6 London-Girl Beauty Trends to Know About in 2026

6 London-Girl Beauty Trends to Know About in 2026


I might be biased, but there’s no denying that when it comes to fashion, London is one of the best places in the world for inspiration. There’s something so cool about this city, and I love how everyone isn’t afraid to experiment and lean into their own individual style. I’m always looking to my fellow London gals for fashion tips and tricks, but what people might not know is that it is also home to some of the most influential beauty trends, too.

Yes, this city is the ultimate destination for beauty lovers like myself. Not only will you find some of the most iconic skincare and makeup brands in the likes of Harrods, Liberty and Selfridges, but find yourself in the heart of the city, and you’re more than likely to stumble upon some of the best hair salons, nail bars and secret skincare clinics that are at the top of their game. Beyond that, our laid-back, experimental, Cool Britannia approach to beauty has meant that, as a city, we have birthed some of the coolest beauty aesthetics of all time.