Everything to Know About J.Crew’s U.S. Ski & Snowboard Collab

In case you missed the 500 slides of my Instagram Stories this weekend, I was a little busy—that is, après skiing at J.Crew’s slope-side pop-up in Aspen, Colorado, during the Toyota U.S. Grand Prix, one of the final opportunities for 2026 Winter Olympics hopefuls to qualify for this year’s games in Italy. The pop-up was hosted on Buttermilk Mountain, just steps from the base of the halfpipe, allowing fans and athletes alike to shop the debut drop from J.Crew’s three-year partnership with U.S. Ski & Snowboard, a collection that, I might add, nearly sold out in a matter of hours online. But there was plenty of product to go around on the mountain, making the pop-up all the more desirable for anyone in Aspen with an interest in retro-inspired ski and snowboard apparel, from Fair-Isle sweaters to knit puffers.

The Pop-Up

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According to J.Crew’s creative director of women’s and children’s design, Olympia Gayot, who designed the brand’s first Ski & Snowboard collection alongside its men’s creative director, Brendon Babenzien, the process of bringing this partnership to life started the way they always do, by grounding themselves in J.Crew’s archives and core brand codes. Then, they shifted their focus to “sport itself,” she says, “specifically skiing, the Olympics, and the energy, discipline, and teamwork of elite athletes.” Instead of going modern, the designers looked at 1960s ski and alpine culture, referencing old films, catalogues, and early ski communities. “Movies like Downhill Racer with Robert Redford or Charade with Audrey Hepburn, along with early 1970s ski styles, such as sweaters, balaclavas, and cowboy boots, helped define an aesthetic that feels enduring and powerful,” she explains. “That sense of tradition and community aligns closely with how we think about American style, which made this partnership feel very natural.”