There are countless celebrity beauty brands out there, but none stand out quite like Rare Beauty. Sure, it gained buzz because it was founded by multi-hyphenate actress, singer, and philanthropist Selena Gomez, but in my opinion, the intentional inclusivity and mental health advocacy are what make it stand out from the sea of other celeb-backed makeup lines. Oh, and then there’s the beautifully packaged and top-formulated products! While Gomez has created many gems, the Soft Pinch Liquid Blush ($25) is the most popular from her line.
I combed through the over 12,400 Sephora reviews to see what people really think about this product—and let’s just say, they speak for themselves. In summary, the rich pigment, staying power, and range of pretty shades make beauty lovers want to buy this blush over and over again.
While the majority of reviews are positive (9,000 5-star ratings is nothing to scoff at!), no product is perfect, so we have to keep it real. The most common criticism wasn’t on the blush itself, but on the sometimes-leaky packaging. From what I gathered, if you’re keeping this product standing up on your vanity you should be good to go, but if you’re planning to keep it in your travel makeup bag, let’s say, you might want to be careful, as spillage has been reported. Additionally, a small number of reviewers said the blush went on patchy or that it didn’t last—but again, the overwhelming majority of reviewers give points for the intense pigment and staying power.
Keep scrolling to shop some of the top shades and see what all the hype is about.
Rare Beauty
Soft Pinch Liquid Blush – Happy
You can’t not smile when you wear this joyful hue on your cheeks. The ever-popular Happy shade is a dewy, dreamy cool pink that’s flattering on all skin tones.
What the Reviews Say
“Absolutely obsessed! Best blush I’ve ever tried. It goes on smoothly and is buildable. My best friend and I have very different skin tones and a lot of makeup is hard to share, but this one looks beautiful on both of us!” — Sephora Review
“I’m literally obsessed with this blush! I wholeheartedly believe that there isn’t another one like it. I’ve repurchased it three times so far and it never fails to disappoint. It makes me and my makeup look so *muah*.” — Sephora Review
“Lightweight, airy, and easily buildable but goes on almost as a wash of color, so it’s really hard to go wrong and apply too much. Love the color Happy, it seems like a good universally-flattering shade of pink and could suit a lot of skin tones. The key takeaway for me to repurchase this in the future is the texture and how long-lasting it was.” — Sephora Review
Rare Beauty
Soft Pinch Liquid Blush – Worth
Worth is that one color of blush that everyone needs— it’s a perfect true rose that gives you a beautiful natural flush.
What the Reviews Say
“It’s highly-pigmented, easy to use, and I don’t have to reapply it during the day. It makes you feel and look like vibrant!” — Sephora Review
“I love the shade of this liquid blush, just a drop is enough for a beautiful flawless look. It’s amazing.” — Sephora Review
“Great product and it certainly met all of my expectations, just one dot on each cheek is more than enough. Also the color is truly beautiful and it lasts so long, I will be purchasing again :)” — Sephora Review
Rare Beauty
Soft Pinch Liquid Blush – Grateful
Red blush has been surging in popularity ever since celebrity makeup artist Rose Marie Swift said she used it on the Victoria’s Secret Angels before they hit the runway. I know it seems intimidating for more fair skin tones, but try a couple dots of this blush in the shade Grateful, and you’ll be convinced.
What the Reviews Say
“So pigmented! A little goes so far, it will go bad before I run out lol. Absolutely love the color even though it’s an intimidating red, it’s one of the most natural-looking blushes I’ve tried.” — Sephora Review
“If you need a seriously pigmented red blush, this is the one! It’s so pigmented, one small swipe on the back of my hand is almost too much to load my brush for cheeks. Seriously beautiful!” — Sephora Review
“Rare Beauty has the best liquid blushes ever. The pigment is amazing, just needed a dot to do each side in my face. I always blend with my fingers and it melts like butter, giving a natural look.” — Sephora Review
Rare Beauty
Soft Pinch Liquid Blush – Bliss
Fancy a matte blush? Bliss is the perfect pinky nude you’ll want to have in your collection.
What the Reviews Say
“I absolutely love this blush in the Bliss shade. It’s more softly-pigmented than the other shades. Will be buying a third time 😌” — Sephora Review
“I love this formula. It’s so easy to use and travel with. It’s a really blendable liquid that dries down to a powder. I got the color Bliss and I’ll definitely be trying another color soon!” — Sephora Review
“I have reordered this blush twice because I love the baby pink natural finish. I have shades Hope, Virtue, and Love but for some reason I always default to Bliss. I’m about to order my third container because I run out of it so fast.” — Sephora Review
Rare Beauty
Soft Pinch Liquid Blush – Resilience
We all love a toasted flush for summer, so if you’re on the market for a blush-bronzer hybrid, I’d point you to Resilience, a warm chestnut hue.
What the Reviews Say
“Best blush ever this is my fourth one 😍! I’m obsessed.” — Sephora Review
“I always get the best and most natural looks with this product, it’s an essential in my makeup routine. No matter what color it is the result is always amazing and beautiful.” — Sephora Review
“If you’re a for real blush girlie…this is it. I’ve been using a cream blush for the longest time that gave me decent results, and admittedly I was a little scared to use this because I’d heard it was monstrously pigmented, but I’ve actually come to see this as a huge pro as opposed to a con—you get major bang for your buck, and I find this a lot easier to use than my cream blushes. Literally ONE dot on my cheek and quickly going over with a dense brush gets me the results that 2-4 passes with my cream blush used to get me.” — Sephora Review