Big Sean is expanding his role with the Detroit Pistons, with the franchise announcing Sunday (Dec. 21) that the Detroit native has been appointed Creative Director of Global Experience.
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The newly expanded position builds on Sean’s existing partnership with the team and formalizes his involvement across creative direction, community engagement and global fan outreach, as the Pistons continue to position themselves at the intersection of basketball, music and culture.
Under the role, Sean will collaborate with the organization on future fan experiences, cultural programming and international initiatives, extending the Pistons’ brand beyond the court and into fashion, art and global creator spaces.
The appointment was announced on World Basketball Day, alongside the launch of a new creative initiative aimed at spotlighting global talent through a Detroit lens.
“Big Sean’s influence reaches far beyond music — he brings Detroit wherever he goes,” Pistons executive vice president and chief marketing officer Alicia Jeffreys said in a statement. “As Creative Director of Global Experience, he brings authenticity, reach and imagination to how we connect with fans around the world.”
As part of the announcement, the Pistons and Sean also unveiled Creatives Across Continents, a new global program inviting artists and designers to create original work inspired by Detroit Basketball.
Selected creators will receive a prompt directly from Sean, with the resulting designs slated for a collaborative retail collection set to launch in 2026.
“It’s been an honor to serve the Pistons community, and stepping into this expanded role allows me to do it on an even bigger scale,” Sean said. “Detroit has always been rich with talent and culture, and my mission is to keep opening doors for creatives from the city while sharing that energy with the world.”
Sean, who was raised in Detroit, has worked closely with the Pistons in recent years on a range of off-the-court initiatives, including merchandise design, themed game nights and community-focused activations.
His past collaborations with the franchise include co-branded apparel, special events at Little Caesars Arena and creative partnerships tied to Detroit’s broader cultural scene.
The Pistons said more details about upcoming projects — including initiatives tied to NBA All-Star Weekend, 313 Day and future global fan experiences — will be announced in the months ahead.
Sean’s expanded role reflects a broader trend across professional sports, as teams increasingly tap artists and cultural figures to help shape identity, reach new audiences and build deeper connections with fans worldwide.