KISS just sold their entire music catalog — not to mention their entire image — to a company that puts on hologram shows for legendary music acts … and they did it for a pretty penny.
The iconic rock band struck a deal with Pophouse Entertainment, selling off not only their music but their name and likeness for a whopping $300 million. BTW, this is the same company they were already set to do a full digital avatar residency with.
Pophouse is also the same company that’s been doing those hologram ABBA shows — and like we said, KISS is already teaming up with them anyway … so this move makes sense.
The company’s CEO says … “Kiss has sold more than 100 million records worldwide and has throughout their 50-year career continued to push the boundaries in popular culture. The band’s enigmatic personas, unparalleled band attributes, and iconic imagery have made them a cultural force and a legendary act with multigenerational appeal.”
He also vowed to safeguard KISS’s legacy … while breathing new life into their characters.
KISS’s price tag is on part with other legacy rock acts who’ve sold their catalogs of late, including Bob Dylan and Bruce Springsteen … although, some catalogs have sold for higher than others.
The question now … was it worth it??? On its face, it seems the KISS guys believe it was.