5 Australian Summer Fashion Trends, According to an It Girl

At Who What Wear, our trend forecasting typically stems from an in-depth look at the runway shows, from New York to Paris. What if, for once, we shifted our perspective and turned our attention to a country that is currently a full season ahead of us? Yes, I’m talking about Australia. Those down under have already experienced the weather changes and, most importantly, the wardrobe shifts that summer demands. They know which items sold out immediately, which summer trends made it from the runway to the street, and which trends were ditched by the style set. We can study their Instagram posts and TikTok videos, but we thought it’d be more effective to get the inside scoop from an Australian native. That’s where Bianca Vagner-Cromb comes in.

As the creative director of the Australian fashion label Kookaï, Vagner-Cromb knows, from a business perspective, what It girls were into this summer. She also knows from a personal standpoint, as she is an It girl herself and has a distinct personal style—one she describes as “refined, effortless, and feminine.”