As fashion editors, we’re used to people raving about the latest Tôteme knit or Loewe bag. But sometimes, we get more excited by the lesser-known labels we spot on our travels. And Instagram is of course a destination to discover these. It’s also often the case that these smaller, newer brands are the ones making waves when it comes to putting sustainable practices at the forefront of their designs.
Of course, there are lots of small businesses worthy of a shoutout, and we will always to champion them, but when it came to nailing down the coolest brands of the moment, the Who What Wear teamed settled on five names we just couldn’t get off our minds. Looking for a new mid-price bag as a potential Christmas gift? We’ve found the modern styles with a vintage twist loved by the likes of Ellie Delphine. Want new everyday jewels that not everyone will have? We’ve got the brand for you. And if you’re looking for sustainable separates, then one of MATCHESFASHION.com’s new designers is waiting to snap up (it’s zero-waste so limited stock.) Keep scrolling to see, and shop, the five under-the-radar fashion brands that are about to get mega.